The header graphic I designed a few years ago as a commentary on many of the leaders of the food and fast food sector. All the companies had anti-obesity or healthy eating corporate activities on their web sites, though most failed to live up to their promises.
The game is a bit different now. There are a number of significant food activists organizations in place now, and many people writing about geo-food strategies. But for the most part the major fast food conglomerates still control the Eating Games … where we all run around in hopes of not getting killed by their profit and marketing ploys.
As good as the challenges are, however, almost none seek to use the dollars in the food sector as dietary empowerment. Most actually blame us for not eating well or exercising as we should. Let’s Move is no exception, nor are other activist initiatives that seem to be afraid of the power of food money. Even Brazil came up short here.
In a website on AngrySodas – this poor treat is an easy and cheap target of a lot of criticism – I proposed a new way to deal with is. It centers on what I called a Nickel-a-Meal Campaign, an answer to my first 2015 Empowerment Resolution! (Which you can see as a previous past.)
My idea assumes we can use electronic money transfer systems as a form of an organic revenue collection process – sort of like making virtual plastic donation jars where those who use ATM/Credit Cards chip in an extra nickel with each burger purchase. When we swipe our cards now, many profit-making finance entities get a portion of what we spend before the McBurger monger does.
But what’s so bad is they do so by tapping into finance systems built with public resources – yet we have to cut and thus no voice. There is even an oversight body without us being present!
The Nickel-a-Meal Campaign seeks to rebalance this. I suggest an extra five cents (per burger, per meal?) be collected electronically after the main purchase transaction is processed, exempting it from fees and taxes. Then these nickels could be gathered and instantly transferred to food empowerment agencies in the region where they were received.
The stream of money is pretty massive. Perhaps $50 million PER WEEK, if large portions of food business participated! And if we utilized a unique finance system we create, it thrives as a community-inspired money source for EMPOWERED FOOD CHANGE!
How many advocacy agencies have access to even a portion of such a budget?
This kind of idea needs thinking and support – not to mention the drive of some supposedly caring food outlets.
Tell me what you think!